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Joe Nichols is ready with the third single from his latest album.  The singer debuted the lyric video to "Hard To Be Cool." 

Joe says he already knows his fans like "Hard To Be Cool," admitting it surprised him to see how quickly the song became a favorite when he played it live.  The country star adds that if "people are singing every word to it" when he performs it, and they "get excited right after hearing the intro," that's "a good indicator" the song should be released as a single. 

And while his fans' reaction surprised him, Joe says "Hard To Be Cool" grabbed him instantly as well.  He recalls that his label boss brought it to him in the studio as he was recording what he thought was the final track for Crickets.

Check out Joe's "Hard To Be Cool" lyric video below!