Peeps has always had the challenge of not just being something people buy at Easter. So in the past, they've made Peeps for other holidays, like Halloween and Christmas . . . and this year, they're branching out even more.
Earlier this month, they started rolling out Peeps-flavored coffee creamer . . . and now, Peeps CEREAL is starting to hit stores.
According to someone who tried it, it has the same texture as Apple Jacks, and the pieces taste just like Peeps marshmallows.
You should be able to find it in a grocery store soon.