IKEA's New Ad Doubles as a Pregnancy Test

Want to find out if you’re pregnant? You no longer have to go buy a pregnancy test. Instead, just pick up a copy of the Swedish magazine Amelia

Inside you’ll find an IKEA ad which reads, "Peeing on this ad may change your life. This ad is also a pregnancy test. Pee on the marked are and wait a moment. If you are expecting, you will get a surprise right here in the ad." 

Furthermore, if you’re pregnant, the ad will reveal a coupon for a discounted crib.

All I want to know is why my magazine is wet? 

Shawn Patrick

Shawn Patrick

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