Nonalcoholic Beer Projected To Overtake Ale As Second-Largest Beer Category

Nonalcoholic beer is projected to become the second-largest beer category worldwide this year, overtaking ale. This shift is largely driven by health-conscious consumers and the "sober-curious" movement, leading to a significant increase in nonalcoholic beer sales. According to Just Drinks, sales of nonalcoholic beer surged by 30% or more in many markets in 2024. Younger consumers, in particular, are attracted to the flavor-forward experiences that nonalcoholic beers offer without the effects of alcohol.

The growing popularity of nonalcoholic beer is part of a broader trend in the global beer market, which is expected to expand by over $148 billion between 2024 and 2028. This growth is fueled by rising demand in emerging economies and the strategic acquisitions of local breweries by major international companies like Anheuser-Busch InBev and Carlsberg.

While the nonalcoholic segment thrives, other areas of the beer market face challenges. Craft beer, for instance, has seen a decline in volume due to market saturation and changing consumer preferences. The global beer industry is also navigating new tariffs and trade policies, which have created logistical challenges and price adjustments for imported beers.

As the market evolves, brewers are adapting by exploring new product lines and focusing on local production. The success of nonalcoholic beer highlights the importance of innovation and responsiveness to consumer trends in the dynamic global beer industry.